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From: DribbleWhiz <hello@dribblewhiz.com>
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Daily Deep-Dive
How Your Smart TV Is Watching You Back — and Who It's Telling

Every major smart TV sold in the last five years includes a technology called Automatic Content Recognition. It runs continuously in the background, captures screenshots of whatever is on your screen every few seconds, and sends that data to a server.

It doesn't matter whether you're watching a streaming service, cable, a DVD, or a game console via HDMI. If the image is on the screen, the TV is capturing it. Here's exactly how the data pipeline works — and who ends up with your viewing history...

The data flows from your TV to the manufacturer's servers, then to a broker layer who packages your viewing history into audience segments and sells access to advertisers...

The opt-out exists. It's buried in your settings under different names depending on your TV brand. Here's where to find it on every major platform...

Subscribe free to read the full explanation — including the opt-out guide for every major TV brand.

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